Let Your Taxi Business Profit from Zones Feature

Figuring Out Pick-up and Drop-off Frequencies for Your Company

Analyzing pick-up and drop-off trends is crucial for making data-driven decisions and maximizing customer satisfaction and business profitability of your ride-hailing service. The frequency of pick-up and drop-off depends on various factors, including available transport options in an area, prices, and level of commercial activity. By using pick-up and drop-off data, you can adjust the operations of your taxi business to suit the market needs. For instance, if people in a given city area prefer business-class vehicles, there's no need to have dozens of regular service cars roaming that area, which is a great step towards more efficient taxi fleet management.

Setting Zones for Orders and Service Types

With My hub's zones tool, you can enhance your taxi company's experience by setting an operational area with red and yellow zones. The standard operational area is a radius where all company service types are available for customers. Using this zones feature, you can define the borders of the working areas more precisely by adding arbitrary zones and specifying what transport options (service types) will be available there.

Nudging Customers to Order a Particular Service Type

With this zones tool, you can make the city center the zone where only business-class vehicles can work, for example, when you want to maximize the company's profit from trips to areas with high congestion. Nudging people to order a particular service type (electric vehicles or higher-class cars) from and to a particular area can significantly increase the average bill and the tip amount drivers get. You can also use this tool to set zones within areas with governmentally regulated traffic, such as when only specifically trained and licensed drivers can work in an area.

Restricting Pick-ups to Certain Locations

Within the zones, you can preconfigure pick-up locations by setting a point on the map. If you use this feature, customers will only be able to order a car to that very pick-up point in the area. This is especially useful in areas where parking and waiting for the client is complicated (airports, busy streets, pedestrian areas).

Overlapping Zones

When red zones overlap, service types available in both zones can be ordered at their intersection. Use this feature to experiment with the rules and see what areas bring your company what type of orders.